First Miss Hinano Contest: Lauretta Van Bastolaer wins the title. The contest, organised for the beer launch, was also used for the casting of the movie “Tahiti ou la joie de vivre” (Tahiti or the Joy of Living) by Bernard Borderie, screened in 1956.
Radio campaign: Alain Mottet writes the song “Hinano, Hinano, c’est la bière qu’il nous faut” (Hinano, Hinano, it’s the beer we need) with a Brazilian beat: it is met with enthusiasm by Tahitians. This theme will be covered by Yves Roche to write the song « Oe Hinano », widely broadcasted on the radio.
