Hinano beer launched this year 3 33cl collector cans on the theme of "Tatau" (tattoo). So these are the creations of 3 famous local tattoo artists (Patu, Aukara and Tuatini) that you can admire. With this new series of collectors, Hinano wanted to reaffirm its Polynesian roots and pay tribute to this ancestral art.
For its 100-year anniversary, Brasserie de Tahiti has launched a new beer in july, Hinano Gold. Hinano Gold is crafted from quality malts, some of them roasted, giving its golden tones to the lager. Named after its golden color, Hinano Gold is a unique beer with 6% alcohol content.
In July 2012, Hinano expands its beer range by releasing the Hinano Ambrée on the market, a beer with a more intense color, wonderfully rich in flavours, full-bodied, with an alcohol content of 5.5%. At first, this beer is only available on tap in French Polynesian bars and restaurants.
New 6-can packs in a printed film packaging (available in 330ml and 500ml) and 24-bottle pack (330ml) in a four-color cardboard box packaging.
To celebrate Hinano's 50-year anniversary, a communication campaign entitled "50 ans ça se fête" (50 years is a celebration) is launched, and several events are planned. An exhibition is organised at the Papeete Town Hall. Visitors can relive the highlights of the Vahine brand's first 50 years.
In French Polynesia, a new law prohibits liquor brand sponsorships for sports events. Hinano cannot sponsor the famous Billabong Pro Tahiti surf competition or the Hawaiki Nui Va'a outrigger canoe race anymore.
The early 90s marks a shift for Hinano in sports sponsorship. After hobie cats, the new focus becomes the va'a (outrigger), a traditional sports very popular in French Polynesia. Hinano will be a sponsor for the famous "Hawaiki Nui Va'a" race from its first edition in 1992.
Further modification of the label: mandatory text is added, as well as an English translation.
Andy Tupaia releases a more modern version of the "Oe Hinano" song, broadcasted on Polynesian radios.
First sports sponsorship at the World Hobie Cat Championship in Matavai Bay.
The market and the peddling activity are growing: a Brasserie de Tahiti driver/salesman goes from one store to another on the island and customers buy direct, without the need for pre-ordering. Once the truck is empty, the driver goes back to the plant to get more beverage supplies.
Engraved bottles are becoming too expensive to produce: tourists and consumers tend to keep them. Upon Yves Martin’s request, Pierre Pothier designs the first label inspired by Heyman’s Vahine. Behind the Vahine, a motu (small island) and a starry background appear.
That year, the first improvements in taste are brought by Robert Ledoux and his team. In order to better suit the local taste, alcohol content is increased by modifying the wort’s boiling time, primary fermentation time and secondary fermentation time.
First Miss Hinano Contest: Lauretta Van Bastolaer wins the title. The contest, organised for the beer launch, was also used for the casting of the movie “Tahiti ou la joie de vivre” (Tahiti or the Joy of Living) by Bernard Borderie, screened in 1956.
Radio campaign: Alain Mottet writes the song "Hinano, Hinano, c’est la bière qu’il nous faut" (Hinano, Hinano, it’s the beer we need) with a Brazilian beat: it is met with enthusiasm by Tahitians. This theme will be covered by Yves Roche to write the song « Oe Hinano », widely broadcasted on the radio.
The Hinano beer is launched during the Tiurai festivities (July). At the time, its alcohol content is 4% by volume and it comes in 650ml (22 fl. oz.) bottles. Pierre Heyman’s Vahine logo, which will become famous later on, is printed on the glass.
The bottling chain is able to produce 1,000 bottles an hour and the production reaches 15,000 hectoliters (about 396,000 gallons).
To attract consumers, Hinano banks on bars and nightclubs with regular events at the Quinn’s, Moulin Rouge and Zizou bar.