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The Hinano beer is launched during the Tiurai festivities

The Hinano beer is launched during the Tiurai festivities (July).  At the time, its alcohol content is 4% by volume and it comes in 650ml (22 fl. oz.) bottles. Pierre Heyman’s Vahine logo, which will become famous later on, is printed on the glass.

The bottling chain is able to produce 1,000 bottles an hour and the production reaches 15,000 hectoliters (about 396,000 gallons).

To attract consumers, Hinano banks on bars and nightclubs with regular events at the Quinn’s, Moulin Rouge and Zizou bar.

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