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In July 2012, Hinano expands its beer range by releasing the Hinano Ambrée on the market, a beer with a more intense color, wonderfully rich in flavours, full-bodied, with an alcohol content of 5.5%. At first, this beer is only available on tap in French Polynesian bars and restaurants.

New 6-can packs in a printed film packaging (available in 330ml and 500ml) and 24-bottle pack (330ml) in a four-color cardboard box packaging.

First “End of Year Festivities” special edition 500ml bottle.

Launch of the 12 x 330ml bottle Icepack. Forget the ice chest to keep your beers cold, all you need to do is put some water and ice in the specially designed packaging. You’ll have cold beers in 15 minutes!

New label: stars are added above the motu, the blue background turns midnight blue and the stars and motu turn silver.

New packaging: the white can disappears in favour of the blue aluminium can and the black label text is adorned with a longneck pictorial.

 Directed at consumers, this big contest has many prizes on offer, including a poti marara (fishing boat).

For Hinano, celebrating 50 years also means reconnecting with its past. A "Oe Hinano" song competition is organized. The principle is simple: delivering the best adaptation of Yves Roche's mythical song (on Alain Mottet's original theme).

To celebrate Hinano's 50-year anniversary, a communication campaign entitled "50 ans ça se fête" (50 years is a celebration) is launched, and several events are planned. An exhibition is organised at the Papeete Town Hall. Visitors can relive the highlights of the Vahine brand's first 50 years.

In-keeping with the values of the Hinano beer - a festive and friendly spirit - the Hinano introduces the first Heiva special edition 330ml can.

To celebrate the transition into the new millenium, a screen-printed special edition 330ml bottle is introduced on the Polynesian market.

The Hinano "Tiurai" beer has an alcohol content of 5.5% in July-August.

Hinano is awarded the Gold Medal at the 29th Sélection mondiale de la bière (International Beer Awards) in Luxembourg, then again in Brussels in 1993.

Further modification of the label: mandatory text is added, as well as an English translation.

Hinano intensifies its presence by sponsoring Tahiti's Yacht Club (Windsurf) and by becoming one of the major sponsors for the "Tahiti Mondial Cat".

Andy Tupaia releases a more modern version of the "Oe Hinano" song, broadcasted on Polynesian radios.

Hinano sets up its first consumer games of a promotional nature, which aim at boosting the local market.

Consumers can find numbers hidden in bottle caps, allowing them to enter a draw.

The many prizes to win include scooters, moped, speedboat engines…

First Miss Hinano Contest: Lauretta Van Bastolaer wins the title. The contest, organised for the beer launch, was also used for the casting of the movie “Tahiti ou la joie de vivre” (Tahiti or the Joy of Living) by Bernard Borderie, screened in 1956.

Radio campaign:  Alain Mottet writes the song "Hinano, Hinano, c’est la bière qu’il nous faut" (Hinano, Hinano, it’s the beer we need) with a Brazilian beat: it is met with enthusiasm by Tahitians.  This theme will be covered by Yves Roche to write the song « Oe Hinano », widely broadcasted on the radio.

The Hinano beer is launched during the Tiurai festivities (July).  At the time, its alcohol content is 4% by volume and it comes in 650ml (22 fl. oz.) bottles. Pierre Heyman’s Vahine logo, which will become famous later on, is printed on the glass.

The bottling chain is able to produce 1,000 bottles an hour and the production reaches 15,000 hectoliters (about 396,000 gallons).

To attract consumers, Hinano banks on bars and nightclubs with regular events at the Quinn’s, Moulin Rouge and Zizou bar.