timeline

First Hinano paper label

Engraved bottles are becoming too expensive to produce: tourists and consumers tend to keep them. Upon Yves Martin’s request, Pierre Pothier designs the first label inspired by Heyman’s Vahine. Behind the Vahine, a motu (small island) and a starry background appear.

That year, the first improvements in taste are brought by Robert Ledoux and his team. In order to better suit the local taste, alcohol content is increased by modifying the wort’s boiling time, primary fermentation time and secondary fermentation time.

1957